Undergraduate Certificate in Brand Management Essentials

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Overview

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Learning outcomes

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Course content

1

Brand Strategy and Positioning

2

Consumer Behavior and Insights

3

Digital Marketing Fundamentals

4

Brand Communication and Storytelling

5

Measuring Brand Performance and Equity

6

Introduction to Brand Management

7

Brand Identity and Positioning

8

Consumer Behavior and Brand Perception

9

Brand Communication Strategies

10

Digital Marketing for Brands

11

Brand Equity and Valuation

12

Integrated Brand Marketing

13

Brand Loyalty and Engagement

14

Crisis Management in Branding

15

Global Branding Strategies

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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The Undergraduate Certificate in Brand Management Essentials equips students with foundational skills in branding, marketing strategies, and consumer behavior analysis.

Showcase your achievement with a professional certificate upon successful course completion.