Professional Certificate in Web Analytics and Conversion Optimization

 Flexible learning: Enroll today to start learning anytime, anywhere
 Educational Excellence: Trusted by thousands of learners worldwide

Overview

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Learning outcomes

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Course content

1

Introduction to Web Analytics

2

Data Collection and Analysis

3

User Behavior and Journey Mapping

4

Conversion Rate Optimization Strategies

5

A/B Testing and Experimentation Techniques

6

Introduction to Web Analytics

7

Understanding User Behavior

8

Setting Up Web Analytics Tools

9

Data Collection and Management

10

Key Performance Indicators (KPIs)

11

Analyzing Traffic Sources

12

Conversion Rate Optimization Strategies

13

A/B Testing and Experimentation

14

Advanced Analytics Techniques

15

Reporting and Data Visualization

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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The course equips learners with essential web analytics and conversion optimization skills to enhance online performance and drive business growth.

Showcase your achievement with a professional certificate upon successful course completion.