Professional Certificate in Google Ads Strategy

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Overview

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Learning outcomes

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Course content

1

Introduction to Google Ads

2

Keyword Research and Targeting

3

Creating Effective Ad Campaigns

4

Optimizing Ad Performance

5

Analyzing Campaign Results

6

Introduction to Google Ads

7

Keyword Research and Selection

8

Creating Effective Ad Campaigns

9

Understanding Bidding Strategies

10

Ad Extensions and Enhancements

11

Analyzing Campaign Performance

12

Optimizing for Conversions

13

Targeting and Audience Segmentation

14

A/B Testing and Experimentation

15

Advanced Google Ads Techniques

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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The Professional Certificate in Google Ads Strategy equips learners with essential skills to create, optimize, and manage effective Google Ads campaigns.

Showcase your achievement with a professional certificate upon successful course completion.