Undergraduate Certificate in Search Engine Marketing and Google Ads

 Flexible learning: Enroll today to start learning anytime, anywhere
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Overview

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Learning outcomes

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Course content

1

Introduction to Search Engine Marketing

2

Google Ads Fundamentals

3

Keyword Research and Strategy

4

Campaign Optimization Techniques

5

Analytics and Performance Measurement

6

Introduction to Search Engine Marketing

7

Google Ads Fundamentals

8

Keyword Research and Strategy

9

Creating Effective Ad Campaigns

10

Optimizing Landing Pages for Conversions

11

Analytics and Performance Measurement

12

Advanced Google Ads Techniques

13

Search Engine Optimization Basics

14

Social Media Advertising Integration

15

Ethics and Compliance in Digital Marketing

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Gain essential skills in search engine marketing and Google Ads through this comprehensive undergraduate certificate course for digital marketing professionals.

Showcase your achievement with a professional certificate upon successful course completion.