Postgraduate Certificate in Performance Marketing with Google Ads

 Flexible learning: Enroll today to start learning anytime, anywhere
 Educational Excellence: Trusted by thousands of learners worldwide

Overview

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Learning outcomes

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Course content

1

Digital Advertising Strategies

2

Google Ads Fundamentals

3

Data Analytics for Marketing

4

Campaign Optimization Techniques

5

Performance Measurement and Reporting

6

Introduction to Performance Marketing

7

Google Ads Fundamentals

8

Search Engine Marketing Strategies

9

Display Advertising Techniques

10

Analytics and Data Interpretation

11

Conversion Rate Optimization

12

Remarketing and Retargeting Strategies

13

Budget Management and Bidding Strategies

14

Ad Copywriting and Creative Best Practices

15

Campaign Performance Measurement and Reporting

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Enhance your digital marketing skills with this Postgraduate Certificate focused on Performance Marketing using Google Ads for impactful online campaigns.

Showcase your achievement with a professional certificate upon successful course completion.