Undergraduate Certificate in Google Ads for E-commerce

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Overview

Learning outcomes

Course content

Introduction to Google Ads for E-commerce

Creating Effective E-commerce Campaigns

Optimizing Ad Performance and ROI

Understanding Customer Behavior and Targeting

Analytics and Reporting for E-commerce Success

Introduction to Google Ads

E-commerce Fundamentals

Keyword Research and Selection

Creating Effective Ad Campaigns

Optimizing Ad Performance

Understanding Conversion Tracking

Google Ads Bidding Strategies

Targeting and Audience Segmentation

Analyzing Ad Metrics and Reporting

Best Practices for E-commerce Advertising

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90