Undergraduate Certificate in Google Ads Copywriting

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Overview

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Learning outcomes

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Course content

1

Introduction to Google Ads

2

Copywriting Fundamentals

3

Keyword Research and Strategy

4

Ad Copywriting Techniques

5

Performance Analysis and Optimization

6

Introduction to Google Ads

7

Understanding Audience Targeting

8

Crafting Compelling Ad Copy

9

Keywords and SEO for Google Ads

10

A/B Testing and Ad Optimization

11

Analyzing Ad Performance Metrics

12

Creating Effective Call-to-Actions

13

Writing for Different Ad Formats

14

Compliance and Best Practices in Advertising

15

Building a Portfolio of Google Ads Campaigns

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Enhance your marketing skills with the Undergraduate Certificate in Google Ads Copywriting, focusing on persuasive writing and digital advertising strategies.

Showcase your achievement with a professional certificate upon successful course completion.