Postgraduate Certificate in Google Ads Measurement and Reporting

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Overview

Learning outcomes

Course content

Introduction to Google Ads Measurement

Advanced Reporting Techniques in Google Ads

Data Analysis and Interpretation for Digital Marketing

Performance Metrics and Optimization Strategies

Ethical Considerations in Digital Advertising Analytics

Fundamentals of Google Ads Measurement

Advanced Analytics Techniques for Advertising

Data Interpretation and Reporting Best Practices

Conversion Tracking and Attribution Models

Campaign Performance Analysis

Optimizing Ads for Measurement Success

Advanced Google Tag Manager Strategies

Creating Effective Reports and Dashboards

Data-Driven Decision Making in Advertising

Ethics and Privacy in Digital Advertising Measurement

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90