Professional Certificate in TV Analytics and Measurement

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Overview

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Learning outcomes

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Course content

1

Introduction to TV Analytics and Measurement

2

TV Audience Measurement Tools

3

Data Collection and Processing for TV Analytics

4

TV Ratings and Audience Reach

5

TV Program Performance Analysis

6

Advertising Effectiveness on TV

7

Cross-Platform Measurement

8

TV Content Engagement Metrics

9

TV Media Planning and Buying

10

TV Analytics for Business Decision Making

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Learn how to analyze and measure TV viewership data to optimize advertising strategies and improve audience engagement in television.

Showcase your achievement with a professional certificate upon successful course completion.