Undergraduate Certificate in Programmatic TV Buying

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Overview

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Learning outcomes

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Course content

1

Programmatic TV Buying Fundamentals

2

Audience Targeting and Segmentation

3

Media Planning and Buying Strategies

4

Programmatic Advertising Platforms

5

Campaign Optimization and Analysis

6

Cross-Device Advertising

7

Ad Fraud Prevention and Detection

8

Data Management and Privacy Compliance

9

Industry Trends and Innovations

10

Capstone Project.

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Learn how to effectively buy advertising space on television using programmatic technology in this specialized undergraduate certificate course.

Showcase your achievement with a professional certificate upon successful course completion.