Professional Certificate in Cross-Platform TV Planning

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Overview

Learning outcomes

Course content

Introduction to Cross-Platform TV Planning

Audience Insights and Segmentation

Content Strategy and Scheduling

Media Planning and Buying

Campaign Optimization and Reporting

Audience Measurement and Analytics

Emerging Trends in Cross-Platform TV

Budgeting and Resource Allocation

Regulatory Environment and Compliance

Cross-Platform TV Planning Capstone

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90