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Undergraduate Certificate in TV Audience Segmentation
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Overview
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Learning outcomes
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Course content
Introduction to TV Audience Segmentation
Demographic Analysis and Targeting
Psychographic Profiling
Geographic Segmentation Strategies
Behavioral Analysis for TV Audiences
Segmentation Variables in TV Audience Research
Applying Segmentation Techniques in TV Marketing
Market Segmentation Models for TV Viewership
Segmentation Strategies in TV Content Creation
Evaluating TV Audience Segmentation Campaigns.
Duration
The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months
Course fee
The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90
Career Path
Key facts
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Why this course
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Frequently asked questions
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