Professional Certificate in Multi-screen TV Advertising

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Overview

Learning outcomes

Course content

Introduction to Multi-screen TV Advertising

Consumer Behavior and Media Consumption Trends

Targeting and Segmentation in Multi-screen TV Advertising

Creative Strategies for Multi-screen TV Advertising

Media Planning and Buying in Multi-screen TV Advertising

Measuring Effectiveness in Multi-screen TV Advertising

Data Analysis and Optimization in Multi-screen TV Advertising

Regulatory and Ethical Considerations in Multi-screen TV Advertising

Emerging Trends in Multi-screen TV Advertising

Final Project in Multi-screen TV Advertising

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90