Undergraduate Certificate in Social Media Analytics

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Overview

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Learning outcomes

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Course content

1

Introduction to Social Media Analytics

2

Data Collection and Management for Social Media Analytics

3

Social Media Metrics and KPIs

4

Social Media Listening and Sentiment Analysis

5

Social Media Content Strategy

6

Social Media Advertising and Promotion

7

Social Media Influencer Marketing

8

Social Media Crisis Management

9

Ethical Issues in Social Media Analytics

10

Capstone Project in Social Media Analytics

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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This course teaches students how to analyze and interpret social media data to optimize marketing strategies and improve business performance.

Showcase your achievement with a professional certificate upon successful course completion.