Professional Certificate in Social Media Analytics for Public Relations


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Flexible schedule
Learn at your own pace
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2 months to complete
at 2-3 hours a week

Overview

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Learning outcomes

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Course content

1

Introduction To Social Media Analytics

2

Key Metrics And Kpis

3

Data Collection And Analysis

4

Social Listening And Sentiment Analysis

5

Competitor Analysis

6

Content Performance Tracking

7

Influencer Engagement

8

Crisis Management In Social Media

9

Measurement And Reporting

10

Trends And Predictive Analytics.

Career Path

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Key facts

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Why this course

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People also ask

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

During your course, you will have access to:

  • 24/7 access to course materials and resources
  • Technical support for platform-related issues
  • Email support for course-related questions
  • Clear course structure and learning materials

Please note that this is a self-paced course, and while we provide the learning materials and basic support, there is no regular feedback on assignments or projects.

Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from London School of International Business
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee

We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

Our course is designed as a comprehensive self-study program that offers:

  • Structured learning materials accessible 24/7
  • Comprehensive course content for self-paced study
  • Flexible learning schedule to fit your lifestyle
  • Access to all necessary resources and materials

This self-directed learning approach allows you to progress at your own pace, making it ideal for busy professionals who need flexibility in their learning schedule. While there are no live classes or practical sessions, the course materials are designed to provide a thorough understanding of the subject matter through self-study.

This course provides knowledge and understanding in the subject area, which can be valuable for:

  • Enhancing your understanding of the field
  • Adding to your professional development portfolio
  • Demonstrating your commitment to learning
  • Building foundational knowledge in the subject
  • Supporting your existing career path

Please note that while this course provides valuable knowledge, it does not guarantee specific career outcomes or job placements. The value of the course will depend on how you apply the knowledge gained in your professional context.

This program is designed to provide valuable insight and information that can be directly applied to your job role. However, it is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. Additionally, it should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/body.

What you will gain from this course:

  • Knowledge and understanding of the subject matter
  • A certificate of completion to showcase your commitment to learning
  • Self-paced learning experience
  • Access to comprehensive course materials
  • Understanding of key concepts and principles in the field

While this course provides valuable learning opportunities, it should be viewed as complementary to, rather than a replacement for, formal academic qualifications.

Our course offers a focused learning experience with:

  • Comprehensive course materials covering essential topics
  • Flexible learning schedule to fit your needs
  • Self-paced learning environment
  • Access to course content for the duration of your enrollment
  • Certificate of completion upon finishing the course

Why people choose us for their career

James Smith
GB

I can't recommend Stanmore's Social Media Analytics for Public Relations course enough. The content was tailored to my needs, and I gained invaluable practical skills that I could apply immediately at work. I learned how to use various tools to track and analyze social media data, create insightful reports, and make data-driven decisions. The course materials were up-to-date, engaging, and relevant – a breath of fresh air compared to other courses I've taken. Overall, I'm extremely satisfied with my learning experience and will be looking into more courses from Stanmore in the future.

Sophia Patel
US

Stanmore's Professional Certificate in Social Media Analytics for Public Relations is a solid course that delivers on its promises. The course helped me understand the importance of data-driven decision making in PR and provided me with essential skills for analyzing and interpreting social media metrics. I especially enjoyed learning from real-world examples and case studies shared by the instructors. Although the course could benefit from more interactive elements, the high-quality materials and relevant content make it an excellent choice for anyone looking to enhance their PR skills.

Luis Rodriguez
ES

This course has been a real game-changer for my career in Public Relations. The course content is engaging, practical, and covers every aspect of social media analytics that matters for PR professionals. I've gained hands-on experience with tools like Hootsuite, Sprout Social, and Google Analytics, and I've learned how to use data to tell compelling stories and make informed decisions. The instructors are knowledgeable, supportive, and always available to help. I'm thrilled with my learning experience, and I highly recommend this course to anyone interested in improving their PR skills.

Wei Zhang
CN

The Social Media Analytics for Public Relations course by Stanmore School of Business is a comprehensive program that covers all the crucial elements of social media analytics. The course materials are well-structured, easy to follow, and packed with practical examples that illustrate the concepts being taught. I particularly appreciated the emphasis on real-world applications and the opportunity to work on a project that simulated a real-life scenario. While some concepts could be explained in more depth, the course is an excellent starting point for anyone looking to gain a solid understanding of social media analytics for PR.





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Taught in English

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Recently updated!

October 2025