Professional Certificate in Google Analytics for E-commerce Success

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Overview

Learning outcomes

Course content

Understanding Google Analytics for E-commerce

Setting Up Your Google Analytics Account

Tracking E-commerce Transactions

Analyzing Customer Behavior

Creating Custom Reports

Goal Setting and Conversion Tracking

Using Google Tag Manager for E-commerce

Enhancing User Experience with Data Insights

Advanced Segmentation Techniques

Optimizing Marketing Campaigns with Analytics

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90