Undergraduate Certificate in Product Marketing Strategies

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Overview

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Learning outcomes

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Course content

1

Introduction to Product Marketing

2

Market Research and Consumer Insights

3

Product Development and Lifecycle Management

4

Brand Strategy and Positioning

5

Digital Marketing for Products

6

Pricing Strategies and Revenue Management

7

Promotional Strategies and Campaign Management

8

Sales and Distribution Channels

9

Analytics for Product Marketing

10

Capstone Project in Product Marketing

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Showcase your achievement with a professional certificate upon successful course completion.