Global Certificate in Marketing Analytics

Advance your marketing skills by mastering data analytics techniques to drive strategic decision-making and improve campaign performance globally.

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Flexible schedule
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2 months to complete
at 2-3 hours a week

Overview

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Learning outcomes

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Course content

1

Data Visualization Techniques

2

Marketing Metrics And Kpis

3

Consumer Behavior Analysis

4

Forecasting And Predictive Analytics

5

Market Segmentation Strategies

6

Competitive Analysis And Benchmarking

7

Roi Analysis And Attribution Modeling

8

Social Media Analytics

9

Email Marketing Analytics

10

Customer Lifetime Value Analysis

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Why people choose us for their career

Jameson Thorne
US

I can't say enough good things about the Global Certificate in Marketing Analytics course from Stanmore School of Business. From the moment I started, I was impressed with the wealth of knowledge and practical skills I gained. The course materials were engaging, relevant, and of the highest quality. One specific example of a skill I learned was how to effectively use marketing analytics software to track website traffic and optimize campaigns. This skill has already helped me achieve my learning goals and has been a game-changer for my career in marketing. I wholeheartedly recommend this course to anyone looking to improve their marketing analytics skills.

Fatima Ahmed
GB

As a marketing professional based in the UK, I was looking for a course that would help me take my skills to the next level. The Global Certificate in Marketing Analytics from Stanmore School of Business did not disappoint. The course content was comprehensive, up-to-date, and practical. I particularly appreciated the emphasis on real-world examples and case studies. I gained a wealth of knowledge about topics like data analysis, market research, and digital marketing strategy. The course materials were well-organized and easy to follow, and the instructors were knowledgeable and supportive. I am thrilled with the progress I made in this course and highly recommend it to anyone interested in marketing analytics.

Mateo Lopez
ES

El curso de Certificado Global en Análisis de Marketing de la Escuela de Negocios Stanmore ha sido una experiencia muy positiva. Me ha gustado mucho la forma en que se presenta el contenido de una manera clara y concisa, lo que facilita su comprensión. Además, los materiales de curso son de alta calidad y muy relevantes para la industria actual. Un ejemplo concreto de conocimiento práctico que gané fue la capacidad de interpretar datos de mercado y crear informes de análisis. Estoy muy contento con el curso y recomendaría encarecidamente a cualquiera que esté interesado en mejorar sus habilidades de análisis de marketing.

Sophia Kim
KR

I really enjoyed taking the Global Certificate in Marketing Analytics course at Stanmore School of Business. The course exceeded my expectations in terms of the quality and relevance of the course materials. I gained practical skills in areas like customer segmentation, A/B testing, and data visualization, which have already helped me in my job as a marketing analyst. The instructors were knowledgeable, supportive, and always available to answer questions. I highly recommend this course to anyone who wants to improve their marketing analytics skills and advance their career in this field. I am so glad I chose to take this course!





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Taught in English

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Recently updated!

April 2025