Professional Certificate in Brand Portfolio Management

Develop skills in managing and growing brand portfolios through strategic planning, analysis, and implementation for successful brand management.

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2 months to complete
at 2-3 hours a week

Overview

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Learning outcomes

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Course content

1

Strategic Brand Planning

2

Market Research And Analysis

3

Brand Positioning And Messaging

4

Brand Architecture Development

5

Brand Portfolio Optimization

6

Brand Portfolio Metrics And Measurement

7

Brand Portfolio Governance

8

Brand Portfolio Risk Management

9

Global Brand Portfolio Management

10

Ethical Considerations In Brand Portfolio Management

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Why people choose us for their career

Jacob Davies
GB

I can't express how valuable the Professional Certificate in Brand Portfolio Management from Stanmore School of Business has been for my career. The course content was tailored to real-world situations, and I gained practical knowledge about managing and optimizing brand portfolios. I particularly appreciated the high-quality and relevant case studies that enriched my learning experience. Highly recommended!

Clara Müller
DE

I'm very pleased with the Brand Portfolio Management course. The course exceeded my expectations in terms of the depth and breadth of content. I gained a solid understanding of strategic brand management and was able to apply the practical skills in my job. The materials were always up-to-date and relevant. I'm glad I chose Stanmore School of Business for my professional development.

Hiroshi Tanaka
JP

The Professional Certificate in Brand Portfolio Management at Stanmore School of Business has been an eye-opening experience. I was able to learn a lot about the best practices in managing multiple brands under one roof. The course materials were detailed and helped me develop a deep understanding of the subject. I'm confident that the skills I gained will help me in my career.

Sophia Rodriguez
US

Stanmore School of Business's Brand Portfolio Management course is fantastic! The course was well-structured and easy to follow, and the instructors were knowledgeable and helpful. I learned a lot of practical skills that I can apply in my job, such as creating brand architectures and managing brand equity. Overall, a great learning experience!





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Taught in English

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Recently updated!

April 2025