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Exekutives Entwicklungsprogramm Im Behavioral Economics (Fortgeschritten) (Advanced)

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Overview

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Learning outcomes

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Course content

1

Einführung In Die Verhaltensökonomik

2

Grundlagen Der Entscheidungstheorie

3

Kognitive Verzerrungen Und Heuristiken

4

Emotionen Und Entscheidungsfindung

5

Soziale Einflüsse Auf Das Verhalten

6

Framing-Effekte Und Ihre Anwendungen

7

Verhaltensökonomische Aspekte Der Finanzmärkte

8

Vor- Und Nachteile Von Nudges

9

Verhaltensänderung Durch Feedback Und Selbstüberwachung

10

Die Rolle Von Selbstkontrolle Und Willenskraft

11

Verhaltensökonomische Ansätze Zur Gesundheitsförderung

12

Verhaltensökonomie Und Marketingstrategien

13

Die Bedeutung Von Vertrauen Und Kooperation

14

Verhaltensökonomische Aspekte Der Organisationstheorie

15

Entscheidung Unter Unsicherheit Und Risiko

16

Verhaltensökonomische Grundlagen Der Politik

17

Verhaltensänderung Durch Soziale Normen

18

Die Rolle Von Framing Und Priming

19

Verhaltensökonomische Aspekte Des Konsumverhaltens

20

Verhaltensökonomie Und Nachhaltigkeit

Career Path

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Key facts

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Why this course

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Why people choose us for their career

Trusted by professionals worldwide

Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 4 learner reviews · 4 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
Completed from United Kingdom
ST
Sarah Thompson
GB · Course completed

I loved the practical vibe of the Exekutives Entwicklungsprogramm Im Behavioral Economics (Fortgeschritten). I was looking to pick up some usable tools for my role in HR and the course delivered exactly that. The segment on behavioural incentives helped me redesign our employee bonus scheme, and we’ve already seen a noticeable boost in engagement scores. The video lectures were crisp and the downloadable slide decks were full of real examples—nothing too textbook. While I’d have appreciated a bit more live Q&A time, the overall experience was enjoyable and gave me solid, actionable knowledge.

MC
Michael Carter
US · Course completed

The Exekutives Entwicklungsprogramm Im Behavioral Economics (Fortgeschritten) at Stanmore School of Business exceeded my expectations. As a senior marketing manager, my goal was to deepen my understanding of behavioural nudges for product launches. The modules on loss aversion and choice architecture gave me concrete frameworks that I applied to our upcoming smartphone rollout, resulting in a 12% increase in pre‑order conversion. The course materials—especially the case‑study compendium and the interactive data‑analysis notebooks—were up‑to‑date and directly relevant to real‑world challenges. The instructors provided clear, research‑backed explanations and were responsive to my questions. Overall, the learning experience was seamless and highly valuable for my career progression.

RA
Raj Anand
SG · Course completed

What an energising journey! The Exekutives Entwicklungsprogramm Im Behavioral Economics (Fortgeschritten) at Stanmore School of Business gave me the exact blend of theory and hands‑on practice I needed as a fintech product lead. I walked away with a toolbox of behavioural experiments—like the "default option" test we ran on our savings app, which lifted user sign‑ups by 18%. The course content was impeccably organized; the weekly reading packets were packed with the latest journal articles, and the simulation software let us model consumer decision pathways in real time. The enthusiastic instruction style made every session feel like a workshop, and I’m already applying these insights to upcoming projects.

ZD
Zanele Dlamini
ZA · Course completed

The Exekutives Entwicklungsprogramm Im Behavioral Economics (Fortgeschritten) provided a detailed, rigorous exploration of behavioural economics that aligned perfectly with my objective to improve public policy design. The deep dive into prospect theory and its implications for risk communication enabled me to craft more effective awareness campaigns for health interventions, which have now been adopted by three provincial departments. The course materials—especially the annotated bibliography and the statistical analysis templates—were of high quality and immediately applicable. The pacing was thorough, allowing ample time to absorb complex concepts, and the supportive forum discussions enriched the learning experience. I left the program with a clear set of skills and a confidence boost for future policy work.





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Recently updated!

May 2026