Completed from United States
MC
Michael Carter
The advanced consumer‑behavior module at Stanmore School of Business perfectly aligned with my goal of mastering data‑driven segmentation. The course material on hierarchical clustering and the accompanying Python notebooks allowed me to build a three‑tier customer model for my firm’s e‑commerce platform. I especially appreciated the real‑world case study on brand loyalty in the cosmetics industry, which gave me a step‑by‑step framework for calculating lifetime value. The lectures were clear, the reading list was up‑to‑date, and the weekly live Q&A sessions ensured I could apply the concepts immediately. Overall, the program exceeded my expectations and I feel confident presenting a new pricing strategy to senior management.