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برنامج تطوير التنفيذيين في تسويق الفعاليات (متقدم) (Advanced)

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Overview

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Learning outcomes

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Course content

1

استراتيجيات التسويق الفعال للفعاليات

2

تحليل سلوك الجمهور المستهدف

3

تصميم تجربة الحضور المبتكرة

4

تقنيات الترويج الرقمي المتقدم

5

إدارة شراكات الرعاة

6

تخطيط الميزانية والتمويل

7

قياس العائد على الاستثمار للفعاليات

8

استخدام الذكاء الاصطناعي في التسويق

9

إدارة العلاقات العامة للفعاليات

10

تطوير العلامة التجارية للحدث

11

تقنيات البث الحي والتفاعل الافتراضي

12

إدارة المخاطر والامتثال

13

تحليل البيانات واتخاذ القرار

14

استراتيجيات التسويق متعدد القنوات

15

إدارة فرق التسويق التنفيذية

16

تطبيقات الواقع المعزز والواقع الافتراضي

17

تصميم حملات البريد الإلكتروني المتخصصة

18

تسويق الفعاليات الدولية والعالمية

19

تقييم تجربة الحضور وتحسينها

20

ابتكارات المحتوى التفاعلي

Career Path

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Key facts

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Why this course

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We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay the course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course
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Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from London School of Business and Administration
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee
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Why people choose us for their career

Trusted by professionals worldwide

Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 4 learner reviews · 4 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
Completed from United Kingdom
ST
Sarah Thompson
GB · Course completed

Just finished the programme – it was a solid boost for my event‑marketing career. The course broke down the whole funnel, from creative concept to post‑event analytics, in a way that was easy to digest. I especially loved the hands‑on workshop where we built a social‑media activation plan for a music festival; I’ve already used that plan at work and got a 12% lift in ticket sales. The PDFs and recorded webinars were clear and up‑to‑date, though a few more interactive quizzes would have helped. All in all, a very useful and enjoyable experience.

MC
Michael Carter
US · Course completed

The advanced executive development program in event marketing (برنامج تطوير التنفيذيين في تسويق الفعاليات (متقدم)) exceeded my expectations. The curriculum was perfectly aligned with my learning goals, especially the modules on data‑driven audience segmentation and ROI measurement. I was able to apply the predictive analytics techniques directly to a conference I manage, increasing sponsor acquisition by 18% within two weeks. The case studies were current, and the supporting materials—slides, templates, and video interviews with industry leaders—were of top quality. Overall, the learning experience was seamless and highly professional, and I feel fully equipped to lead larger, more complex events.

AP
Ananya Patel
IN · Course completed

Wow! This advanced executive course on event marketing was exactly what I needed to take my skills to the next level. The instructors shared real‑world tactics for negotiating with vendors and designing immersive attendee journeys. I applied the budgeting framework from week 3 to our annual tech summit and cut costs by 15% while improving the attendee satisfaction score to 9.2/10. The course materials—especially the interactive dashboards and downloadable toolkits—were spot‑on and instantly usable. I’m thrilled with the results and would recommend it to anyone looking to excel in event marketing.

HR
Hassan Rahman
AE · Course completed

The برنامج تطوير التنفيذيين في تسويق الفعاليات (متقدم) offered a very detailed and structured learning path. Each module covered a specific competency: from strategic partnership building to advanced digital ticketing solutions. I particularly benefited from the live simulation where we negotiated sponsorship packages; the skills I gained helped me secure a major partnership for our upcoming Dubai Expo, projected to generate AED 1.2 million in revenue. The course books were thorough, and the supplementary case studies reflected current market trends in the Middle East. While the pacing was intense, the overall experience was highly rewarding.





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May 2026