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政治传播

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Overview

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Learning outcomes

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Course content

1

政治传播概论

2

媒体与政治关系

3

公共议题框架

4

网络舆论分析

5

政治宣传策略

Career Path

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Key facts

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Why this course

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This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
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Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from London School of Business and Administration
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee
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Why people choose us for their career

Trusted by professionals worldwide

Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 4 learner reviews · 4 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
Completed from United Kingdom
ST
Sarah Thompson
GB · Course completed

I loved the practical side of 政治传播. The weekly workshops where we simulated media briefings were a blast and helped me get comfortable speaking to journalists. One highlight was the module on digital propaganda – I learned how to spot disinformation tactics, which I’ve already used to train my colleagues at a PR agency. The course materials were clear and the professor always shared fresh examples from UK politics, making everything feel current. It was a relaxed yet insightful experience and definitely helped me meet my goal of becoming a better political communicator.

MC
Michael Carter
US · Course completed

The 政治传播 course exceeded my expectations. The lectures on agenda‑setting and framing gave me a solid theoretical foundation, while the case studies on U.S. election campaigns showed exactly how to apply those concepts. I was able to craft a strategic communication plan for my nonprofit’s advocacy work, which we later presented to the board and received approval. The reading list was up‑to‑date, featuring recent journal articles and real‑world data sets that made the material highly relevant. Overall, the course was well‑structured, interactive, and directly aligned with my learning goals – I feel confident using political communication tools in my career.

AP
Ananya Patel
IN · Course completed

What an empowering experience! 政治传播 gave me the tools to design effective political messaging for my community outreach project in Delhi. The segment on persuasive storytelling taught me how to structure narratives that resonate, and I applied it to a voter‑education video that reached over 10,000 viewers on social media. The course pack included excellent translations of classic Chinese political communication theories, which broadened my perspective. I’m thrilled with how the course helped me achieve my learning goal of mastering cross‑cultural political communication – highly recommended!

ZD
Zanele Dlamini
ZA · Course completed

The 政治传播 course was thorough and intellectually stimulating. I appreciated the detailed analysis of media effects models, which I later used to evaluate the impact of a public health campaign in Johannesburg. The assignments required us to produce policy briefs and media kits; through these tasks I gained hands‑on experience drafting press releases and conducting stakeholder analyses. The supporting materials—especially the curated database of global political speeches—were invaluable for research. The instructor’s feedback was precise, helping me refine my analytical skills. Overall, the learning experience was comprehensive and aligned perfectly with my goal of becoming a strategic communication specialist.





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May 2026