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Public Relations Essentials

Learn core PR strategies, media relations, crisis communication, and brand storytelling to build effective public image and stakeholder engagement skills
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2 months to complete
at 2-3 hours a week

Overview

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Learning outcomes

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Course content

1

Foundations Of Pr

2

Media Relations

3

Strategic Communication Planning

4

Crisis Management

5

Ethics And Professional Practice

Career Path

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Key facts

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Why this course

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People also ask

Everything you need to know before you start

Straight answers — no waiting on a reply. Most learners are enrolled within 60 seconds of finding what they need below.

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Learn on your time
Certificate
Included in fee

We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay the course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course
Ready when you are
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Self-paced · Certificate included · 24/7 access · 60-second start.
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Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from London School of Business and Administration
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee
Open enrolment · Start today

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Why people choose us for their career

Trusted by professionals worldwide

Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 4 learner reviews · 4 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
Completed from CN
MW
Mei Wang
CN · Course completed

I found the Public Relations Essentials course at Stanmore School of Business to be incredibly insightful and practical. The course content helped me achieve my learning goals by providing a comprehensive understanding of PR principles and practices. For instance, the module on crisis communications was particularly useful, as it equipped me with the skills to develop effective crisis management plans. The course materials were of high quality and relevance, making it easy for me to apply the knowledge in real-world scenarios. Overall, I'm extremely satisfied with the course and would highly recommend it to anyone looking to enhance their PR skills.

SL
Sophie Laurent
CA · Course completed

I took the Public Relations Essentials course at Stanmore School of Business and it was a great experience. The course content was pretty comprehensive, covering everything from media relations to social media marketing. I gained some really useful skills, like how to craft a compelling press release and how to measure the success of a PR campaign. The course materials were solid, but I thought some of the examples could have been more up-to-date. Still, I learned a lot and appreciated the flexibility of the online format. Overall, I'd definitely recommend the course to others, especially those just starting out in PR.

LM
Layla Mansour
AE · Course completed

Wow, I'm so impressed with the Public Relations Essentials course at Stanmore School of Business! The instructor was amazing and the course content was so engaging. I loved how the course was structured, with a mix of theoretical foundations and practical applications. The module on reputation management was especially helpful, as it gave me a deeper understanding of how to build and maintain a positive brand image. The course materials were top-notch, with lots of real-world examples and case studies. I felt like I was learning from the best in the industry! Overall, I'm thrilled with the course and can't wait to apply my new skills in my career.

KO
Kofi Owusu
GH · Course completed

I recently completed the Public Relations Essentials course at Stanmore School of Business and I must say it was a valuable learning experience. The course content was detailed and informative, covering a wide range of topics from PR strategies to media relations. I appreciated how the course emphasized the importance of research and planning in PR, as well as the need to be adaptable and responsive in a rapidly changing media landscape. The course materials were well-organized and easy to follow, with plenty of opportunities for discussion and feedback. One area for improvement could be the inclusion of more regional case studies, but overall I was satisfied with the course and would recommend it to others looking to develop their PR skills.





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Recently updated!

April 2026