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أدوات تقييم أداء العلاقات العامة

دورة شهادة تزود المتخصصين بأدوات قياس فعالية العلاقات العامة، تشمل مؤشرات الأداء، التحليل، إعداد تقارير، وتطوير استراتيجيات تحسين، وتطبيقات عملية
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2 months to complete
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Overview

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Learning outcomes

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Course content

1

مقياس فعالية العلاقات العامة

2

تقييم التأثير الإعلامي

3

تحليل الرأي العام

4

قياس رضا الزبون

5

تقييم التفاعل على منصات التواصل الاجتماعي

Career Path

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Key facts

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Why this course

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People also ask

Everything you need to know before you start

Straight answers — no waiting on a reply. Most learners are enrolled within 60 seconds of finding what they need below.

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Self-paced
Learn on your time
Certificate
Included in fee

We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay the course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course
Ready when you are
Most learners finish reading the FAQs and enrol in the same minute.
Self-paced · Certificate included · 24/7 access · 60-second start.
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Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from London School of Business and Administration
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee
Open enrolment · Start today

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Why people choose us for their career

Trusted by professionals worldwide

Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 4 learner reviews · 4 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
Completed from CN
WL
Wei Liu
CN · Course completed

I found the course material to be incredibly comprehensive and well-structured, which helped me achieve my learning goals of enhancing my public relations skills. The course provided practical knowledge on tools for evaluating public relations performance, such as media monitoring and social media analytics. I was impressed by the quality and relevance of the course materials, which are highly applicable in the Chinese market. Overall, I'm extremely satisfied with the course and would highly recommend it to anyone looking to improve their public relations skills.

SR
Sofia Rodriguez
BR · Course completed

I really enjoyed the course and found it to be super helpful in giving me the skills I needed to succeed in public relations. The instructor was knowledgeable and the course materials were easy to follow. I loved the examples of how to use social media to measure public relations performance - it was so relevant to my job and I've already started applying what I learned. One thing that would've made the course even better is more interactive elements, like discussions or group projects. Still, I'd definitely recommend the course to anyone looking to learn about public relations tools and techniques.

AH
Amira Hassan
EG · Course completed

Wow, just wow! This course exceeded my expectations in every way. As someone who's new to public relations, I was a bit worried that I'd be lost, but the instructor did an amazing job of explaining everything in a way that was easy to understand. The course materials were top-notch and included so many practical examples and case studies. I particularly loved the section on crisis communications - it was so detailed and helpful. I feel like I've gained a whole new set of skills and I'm excited to apply them in my career. Thank you, Stanmore School of Business, for offering such an incredible course!

IM
Isla Morrison
AU · Course completed

I approached this course with a healthy dose of skepticism, but I was pleasantly surprised by the quality of the content and the expertise of the instructor. As a seasoned public relations professional, I was looking for a course that would help me refine my skills and stay up-to-date with the latest tools and techniques. The course delivered on both counts, with a particular emphasis on data-driven approaches to public relations. I appreciated the detailed examples and case studies, which helped to illustrate key concepts and make them more tangible. If I were to offer one suggestion for improvement, it would be to include more interactive elements, such as live sessions or discussions, to facilitate networking and knowledge-sharing among participants. Overall, however, I was impressed with the course and would recommend it to anyone seeking to enhance their public relations skills.





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Recently updated!

April 2026