Content Creation and Curation
Expert-defined terms from the Professional Certificate in Online Community Management course at London School of Business and Administration. Free to read, free to share, paired with a globally recognised certification pathway.
Content Creation and Curation #
Content Creation and Curation
Content Creation and Curation are essential components of online community manag… #
Below are detailed explanations of these terms and related concepts:
Content Creation #
Content Creation refers to the process of generating original material such as a… #
It involves brainstorming ideas, researching topics, writing or producing content, and publishing it on various platforms to attract and maintain audience interest.
- Content Marketing: Strategic creation and distribution of valuable, rel… #
- Content Marketing: Strategic creation and distribution of valuable, relevant content to attract and retain a target audience.
- Copywriting: Writing persuasive content to promote products, services,… #
- Copywriting: Writing persuasive content to promote products, services, or ideas.
- Visual Content: Images, videos, infographics, and other visual elements… #
- Visual Content: Images, videos, infographics, and other visual elements used to enhance written content.
Example #
An online community manager for a fitness group may create workout videos, healt… #
An online community manager for a fitness group may create workout videos, healthy recipes, and inspirational posts to engage members and encourage discussions about health and wellness.
Practical Applications #
- Develop a content calendar to plan and schedule posts ahead of time #
- Develop a content calendar to plan and schedule posts ahead of time.
- Utilize analytics tools to track the performance of different types of content… #
- Utilize analytics tools to track the performance of different types of content and adjust strategies accordingly.
Challenges #
- Keeping up with trends and changing algorithms to ensure content remains relev… #
- Keeping up with trends and changing algorithms to ensure content remains relevant.
- Balancing promotional and informative content to maintain audience interest wi… #
- Balancing promotional and informative content to maintain audience interest without being overly sales-focused.
Content Curation #
Content Curation involves selecting, organizing, and sharing existing content fr… #
It requires the identification of high-quality, relevant material that aligns with the community's interests and goals.
- Aggregator: Tool or platform that collects and displays content from mu… #
- Aggregator: Tool or platform that collects and displays content from multiple sources in one place.
- Editorial Calendar: Schedule outlining when curated content will be sha… #
- Editorial Calendar: Schedule outlining when curated content will be shared with the community.
- SEO: Search Engine Optimization techniques to improve the visibility of… #
- SEO: Search Engine Optimization techniques to improve the visibility of curated content in search engine results.
Example #
A social media manager might curate industry news articles, inspirational quotes… #
A social media manager might curate industry news articles, inspirational quotes, and user-generated content to keep followers informed and engaged.
Practical Applications #
- Use content curation tools like Pocket or Feedly to discover and organize rele… #
- Use content curation tools like Pocket or Feedly to discover and organize relevant content.
- Give credit to original creators by tagging or mentioning them when sharing cu… #
- Give credit to original creators by tagging or mentioning them when sharing curated content.
Challenges #
- Ensuring curated content is accurate, up-to-date, and aligned with the communi… #
- Ensuring curated content is accurate, up-to-date, and aligned with the community's values.
- Avoiding copyright infringement by obtaining permission or using content under… #
- Avoiding copyright infringement by obtaining permission or using content under fair use guidelines.
In conclusion, mastering Content Creation and Curation is crucial for online com… #
By understanding these concepts and implementing best practices, managers can effectively communicate with members and drive community growth.