Neuroethics in Marketing Communication
Expert-defined terms from the Professional Certificate in Neuroscience in Marketing Communication course at London School of Business and Administration. Free to read, free to share, paired with a globally recognised certification pathway.
Affective neuroscience #
The study of how the brain processes emotions, feelings, and moods. It involves the use of neuroimaging techniques to understand the neural basis of emotional processing.
Behavioral neuroscience #
The study of how the brain influences behavior. It involves the use of neuroimaging techniques to understand the neural basis of behavior.
Cognitive neuroscience #
The study of how the brain processes information, perception, attention, memory, and language. It involves the use of neuroimaging techniques to understand the neural basis of cognitive processes.
Decision #
making: The cognitive process of selecting among different options or alternatives. It involves the evaluation of various factors such as risk, reward, and consequences.
Default mode network #
A network of brain regions that are active during rest and involved in introspection, memory recall, and self-referential thinking.
Embodied cognition #
The theory that cognitive processes are grounded in the body's interactions with the environment. It suggests that the brain and body work together to create cognition.
Event #
related potential (ERP): A measured brain response that is the direct result of a specific sensory, cognitive, or motor event.
Functional magnetic resonance imaging ( fMRI ) #
A neuroimaging technique that measures brain activity by detecting changes in blood flow.
Hedonic experiences #
The pleasure or displeasure associated with a particular stimulus or experience.
Mirror neurons #
A type of neuron that fires both when an individual performs an action and when the individual observes another individual performing the same action.
Neural decoding #
The process of using neuroimaging data to infer the cognitive or emotional states of an individual.
Neuroethics #
The study of the ethical implications of neuroscience research and its applications.
Neuromarketing #
The use of neuroimaging techniques and other neuroscientific methods to understand consumer behavior and preferences.
Neuroplasticity #
The brain's ability to change and adapt in response to experience.
Neuroreductionism #
The belief that all mental phenomena can be reduced to neural activity.
Neuroscience #
The scientific study of the nervous system, including the brain and peripheral nerves.
Neurotransmitter #
A chemical messenger that transmits signals across the synapse between two neurons.
Oxytocin #
A neuropeptide hormone that is involved in social bonding, trust, and maternal behavior.
Placebo #
A sham treatment that has no therapeutic effect but may produce a perceived or actual improvement in symptoms due to the patient's belief in its effectiveness.
Salience network #
A network of brain regions that are involved in detecting and responding to salient or important stimuli.
Semantic memory #
The memory of facts, concepts, and meanings that are not tied to a particular context or time.
Synapse #
The junction between two neurons where neurotransmitters are released and received.
Transcranial magnetic stimulation ( TMS ) #
A non-invasive neuroimaging technique that uses magnetic fields to stimulate or inhibit brain activity.
Working memory #
The ability to temporarily hold and manipulate information in mind. It is a critical component of higher-level cognitive processes such as problem-solving, decision-making, and language comprehension.
fMRI BOLD signal #
The blood oxygen level-dependent (BOLD) signal in fMRI is a measure of brain activity that reflects changes in blood flow and oxygenation.
Neural correlates #
The neural activity or structures that are associated with a particular cognitive or behavioral process.
Neural coding #
The way in which neural activity represents information.
Neural ensemble #
A group of neurons that work together to encode and process information.
Neural oscillations #
The rhythmic activity of neurons that can be measured using EEG or other neuroimaging techniques.
Neuroimaging ethics #
The ethical considerations surrounding the use of neuroimaging techniques in research and clinical settings.
Neuroinformatics #
The application of computational and statistical methods to neuroscience data.
Neuropsychology #
The study of the relationship between brain function and behavior.
Neurorehabilitation #
The use of neuroscience techniques to restore or improve brain function after injury or disease.
Neurostimulation #
The use of neuroimaging techniques to stimulate or inhibit brain activity.
Neurotoxin #
A substance that is toxic to neurons and can cause neurological damage.
Neurotransmitter receptor #
The protein on the post-synaptic neuron that binds to a neurotransmitter and triggers a response.
Neurotypical #
A term used to describe individuals who do not have a neurological disorder or disability.
Resting #
state fMRI: A type of fMRI that measures brain activity in the absence of a specific task or stimulus.
Somatosensory system #
The sensory system that is responsible for the perception of touch, temperature, and pain.
Synaptic plasticity #
The ability of synapses to strengthen or weaken in response to experience.
Task #
based fMRI: A type of fMRI that measures brain activity during the performance of a specific task or stimulus.
Transcranial direct current stimulation ( tDCS ) #
A non-invasive neuroimaging technique that uses a weak electrical current to stimulate or inhibit brain activity.
Default mode network #
A network of brain regions that are active during rest and involved in introspection, memory recall, and self-referential thinking.
Executive function #
A set of cognitive processes that are involved in goal-directed behavior, including planning, decision-making, and working memory.
Hippocampus #
A brain structure that is involved in memory formation and spatial navigation.
Magnetoencephalography ( MEG ) #
A neuroimaging technique that measures magnetic fields produced by neural activity.
Motor cortex #
The part of the brain that is responsible for controlling voluntary movement.
Neural crest #
A group of cells that give rise to many different cell types in the nervous system, including neurons and glial cells.
Neural prosthetics #
Devices that are implanted in the brain to restore or enhance neural function.
Neurogenesis #
The process of generating new neurons in the brain.
Neuropathic pain #
Pain that is caused by damage to the nervous system.
Neurophysiology #
The study of the electrical and mechanical properties of neurons and neural circuits.
Neuropharmacology #
The study of the effects of drugs on the nervous system.
Neuropsychopharmacology #
The study of the effects of drugs on the brain and behavior.
Neuropsychiatry #
The study of the relationship between brain function and mental illness.
Neuroreceptor #
A protein that binds to a neurotransmitter and triggers a response in the post-synaptic neuron.
Neurosurgery #
The surgical treatment of neurological disorders and injuries.
Neurotrauma #
The study of the effects of trauma on the nervous system.
Neurovascular coupling #
The relationship between neural activity and blood flow in the brain.
Optogen #
Optogen