Legal and Ethical Considerations in Sales

Expert-defined terms from the Certified Professional in Sales Force Effectiveness course at London School of Business and Administration. Free to read, free to share, paired with a professional course.

Legal and Ethical Considerations in Sales

**Antitrust laws** #

Laws that promote competition and prevent monopolies in business, ensuring that consumers have access to a variety of goods and services at competitive prices. In the context of sales, antitrust laws prohibit activities such as price fixing, bid rigging, and market allocation schemes, which can harm consumers and stifle innovation.

**Bribery** #

The offering, giving, receiving, or soliciting of something of value as a means to influence the actions of an individual or organization. Bribery is illegal and unethical, as it undermines the integrity of business transactions and can lead to unfair advantages for the party offering the bribe.

**Confidentiality** #

The duty to protect and secure sensitive information, such as customer data, trade secrets, and proprietary information. In sales, confidentiality is essential for maintaining trust and building strong relationships with customers and partners.

**Compliance** #

Adherence to laws, regulations, and ethical standards in the conduct of business. Compliance is essential for maintaining a positive reputation, avoiding legal penalties, and building trust with customers and partners.

**Contract law** #

The area of law that governs the creation, interpretation, and enforcement of legally binding agreements between parties. In sales, contracts are used to establish the terms and conditions of a sale, including pricing, delivery, and payment terms.

**Data privacy** #

The protection of personal information, such as names, addresses, and financial information, from unauthorized access, use, or disclosure. Data privacy is essential for maintaining trust and complying with laws and regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

**Discrimination** #

The unfair treatment of individuals or groups based on protected characteristics, such as race, gender, age, or disability. Discrimination is illegal and unethical, and can result in legal penalties and damage to a company's reputation.

**Ethics** #

The principles and values that guide the conduct of individuals and organizations in business. Ethical behavior is essential for maintaining trust, building strong relationships, and ensuring long-term success.

**Fair competition** #

The principle that businesses should compete on a level playing field, without engaging in illegal or unethical activities that harm consumers or other businesses.

**Fraud** #

The intentional deception or misrepresentation of facts in order to gain an unfair or illegal advantage. Fraud is illegal and unethical, and can result in legal penalties and damage to a company's reputation.

**Free speech** #

The right to express oneself without interference or censorship. In the context of sales, free speech can be limited by laws and regulations that prohibit false or misleading advertising, as well as by ethical considerations such as respect for the rights and beliefs of others.

**Intellectual property** #

Creations of the mind, such as inventions, literary and artistic works, and symbols, names, and images used in commerce. Intellectual property is protected by laws and regulations, such as patents, copyrights, and trademarks, which give the creator exclusive rights to use and profit from their creations.

**Lobbying** #

The act of attempting to influence decisions made by government officials, typically through the use of arguments, information, and relationships. Lobbying is legal and can be an effective way for businesses to advocate for their interests, but it must be done ethically and transparently, without engaging in illegal or unethical activities such as bribery or fraud.

**Negligence** #

The failure to exercise the care that a reasonable person would exercise in similar circumstances. Negligence can result in legal liability, and is a common basis for lawsuits related to sales, such as claims for breach of contract, personal injury, or property damage.

**Product liability** #

The legal responsibility of a manufacturer, distributor, or seller to ensure that their products are safe and free from defects. Product liability can result in legal liability, and is a common basis for lawsuits related to sales, such as claims for personal injury or property damage.

**Sales tax** #

A tax on the sale of goods and services, typically imposed by state and local governments. Sales tax is a common source of revenue for governments, and must be collected and remitted by businesses that sell taxable goods and services.

**Truth in advertising** #

The principle that advertising must be accurate, truthful, and not misleading. Truth in advertising is required by law and is essential for maintaining trust and building strong relationships with customers.

**Whistleblowing** #

The reporting of illegal or unethical activities within an organization, typically by an employee or contractor. Whistleblowing is protected by laws and regulations, and is essential for ensuring compliance, maintaining trust, and preventing harm to consumers and the public.

**Anti #

kickback laws**: Laws that prohibit the payment of kickbacks, bribes, or other forms of illegal remuneration in exchange for referrals or business. Anti-kickback laws are designed to prevent fraud, abuse, and corruption in government programs, such as Medicare and Medicaid, and are enforced by federal and state agencies.

**Business ethics** #

The principles and values that guide the conduct of businesses in their relationships with stakeholders, including customers, employees, investors, and the public. Business ethics is essential for maintaining trust, building strong relationships, and ensuring long-term success.

**Code of conduct** #

A set of guidelines and rules that outline the ethical behavior expected of employees, contractors, and other stakeholders in a business. A code of conduct is an important tool for promoting ethical behavior and preventing illegal or unethical activities.

**Competition law** #

The area of law that governs the conduct of businesses in the marketplace, promoting fair competition and preventing monopolies and other anticompetitive practices. Competition law is enforced by federal and state agencies, and violation can result in legal penalties and damage to a company's reputation.

**Conflict of interest** #

A situation in which an individual or organization has competing interests that could compromise their judgment, objectivity, or loyalty. Conflicts of interest are common in sales, and can arise from relationships with customers, suppliers, or competitors.

**Consumer protection** #

Laws and regulations that protect consumers from unfair, deceptive, or abusive business practices. Consumer protection is essential for maintaining trust, building strong relationships, and ensuring fair treatment of consumers.

**Corporate social responsibility (CSR)** #

The ethical and social responsibility of businesses to contribute to the well-being of society and the environment. CSR is an important aspect of business ethics, and can include activities such as philanthropy, volunteerism, and sustainability initiatives.

**Data protection** #

The protection of personal information, such as names, addresses, and financial information, from unauthorized access, use, or disclosure. Data protection is essential for maintaining trust and complying with laws and regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

**Deceptive trade practices** #

Activities that are intended to mislead or deceive consumers, such as false advertising, bait-and-switch schemes, and hidden fees. Deceptive trade practices are illegal and unethical, and can result in legal penalties and damage to a company's reputation.

**Disclosure** #

The act of making information publicly available, such as financial statements, product specifications, or terms and conditions. Disclosure is essential for transparency, accountability, and building trust with stakeholders.

**Equal employment opportunity (EEO)** #

The principle that all individuals should have equal access to employment opportunities, regardless of race, color, religion, sex, national origin, age, disability, or genetic information. EEO is required by law and is essential for maintaining fairness, diversity, and inclusiveness in the workplace.

**Export controls** #

Laws and regulations that restrict the export of certain goods, technologies, and services to foreign countries, in order to protect national security, foreign policy, and economic interests. Export controls are enforced by federal and state agencies, and violation can result in legal penalties and damage to a company's reputation.

**Fair trade** #

A movement that promotes fair and equitable trade practices, including fair prices, safe working conditions, and sustainable development. Fair trade is an important aspect of business ethics, and can benefit both consumers and producers.

**Freedom of speech** #

The right to express oneself without interference or censorship. Freedom of speech is protected by the First Amendment of the US Constitution, and is essential for democratic societies, but it can be limited by laws and regulations that prohibit false or misleading advertising, hate speech, and other forms of harmful expression.

**Insider trading** #

The illegal practice of trading securities based on material, nonpublic information about a company or its securities. Insider trading is a form of fraud, and can result in legal penalties and damage to a company's reputation.

**Intellectual property law** #

The area of law that governs the creation, protection, and use of intellectual property, such as patents, trademarks, copyright

May 2026 intake · open enrolment
from £90 GBP
Enrol