Fundraising and Resource Mobilization
Expert-defined terms from the Professional Certificate in Policy Advocacy and Campaigning course at London School of Business and Administration. Free to read, free to share, paired with a professional course.
Abandonment Rate refers to the percentage of donors who stop giving to an… #
It is essential to track and analyze abandonment rates to identify trends and patterns, and to develop strategies to retain donors and reduce the rate of abandonment. Related terms include donor retention, churn rate, and recruitment rate.
Accountability is the process of ensuring that an organization is transpa… #
In the context of fundraising and resource mobilization, accountability is critical to maintaining the trust and confidence of donors, stakeholders, and the general public. Related terms include transparency, governance, and compliance.
Acquisition Cost refers to the expenses incurred by an organization to ac… #
It is essential to track and analyze acquisition costs to ensure that they are reasonable and justified by the potential return on investment. Related terms include return on investment, donor lifetime value, and retention rate.
Advocacy is the process of promoting and supporting a particular cause or… #
In the context of fundraising and resource mobilization, advocacy is critical to building support and momentum for a particular cause or initiative. Related terms include lobbying, community engagement, and public awareness.
Annual Fund is a type of fundraising campaign that aims to raise a… #
Annual funds are often used to support education, healthcare, and arts organizations, among others. Related terms include capital campaign, endowment fund, and planned giving.
Appreciation is the process of recognizing and thanking donors for… #
Related terms include stewardship, donor recognition, and acknowledgement.
Asking is the process of requesting a donation or contribution fro… #
Related terms include solicitation, prospect research, and donor cultivation.
Asset #
Based Giving refers to the practice of donating assets, such as securities, real estate, or business interests, to an organization, rather than cash. Related terms include planned giving, estate planning, and philanthropy.
Bequest is a type of planned gift that involves leaving a porti… #
Related terms include estate planning, will planning, and trust administration.
Budget refers to the financial plan that outlines an organization's proje… #
Related terms include financial management, budgeting, and forecasting.
Capital Campaign is a type of fundraising campaign that aims to ra… #
Related terms include annual fund, planned giving, and major gifts.
Case for Support refers to the document that outlines an organization's <… #
Related terms include prospectus, case statement, and grant proposal.
Charity refers to a type of organization that is established to benefi… #
Related terms include nonprofit, foundation, and philanthropy.
Community Engagement refers to the process of building and maintaining… #
Related terms include outreach, participation, and partnership.
Corporate Giving refers to the practice of companies donating funds</i… #
Related terms include corporate social responsibility, philanthropy, and partnership.
Crowdfunding is a type of fundraising campaign that uses online… #
Related terms include social media, online fundraising, and peer to peer fundraising.
Database Management refers to the process of collecting, storing ,… #
Related terms include data analysis, donor tracking, and reporting.
Donor Advisory Board refers to a group of donors who provide ad… #
Related terms include board of directors, advisory committee, and stakeholder engagement.
Donor Recognition refers to the process of recognizing and thanking</i… #
Related terms include appreciation, stewardship, and acknowledgement.
Donor Retention refers to the process of retaining existing donors … #
Related terms include donor acquisition, churn rate, and lifetime value.
Endowment Fund refers to a type of fund that is established to pro… #
Related terms include planned giving, estate planning, and philanthropy.
Event Fundraising refers to the process of hosting events to raise… #
Related terms include special events, community engagement, and volunteer management.
Face #
to-Face Solicitation refers to the process of asking for a donation in person, which is often the most effective way to solicit major gifts. Related terms include asking, prospect research, and donor cultivation.
Feasibility Study refers to the process of assessing the viability … #
Related terms include market research, feasibility analysis, and business planning.
Foundation refers to a type of organization that is established to sup… #
Related terms include charity, nonprofit, and philanthropy.
Fundraising Campaign refers to a series of activities and event… #
Related terms include campaign planning, strategy development, and execution.
Grant Writing refers to the process of preparing and submitting pr… #
Related terms include grant research, proposal development, and reporting.
In #
Kind Donation refers to the donation of goods or services to an organization, rather than cash. Related terms include cash, gift in kind, and non cash donation.
Lapsed Donor refers to a donor who has stopped giving to an organi… #
Related terms include donor retention, churn rate, and re activation.
Legacy Giving refers to the practice of making a planned gift to a… #
Related terms include planned giving, estate planning, and philanthropy.
Major Gift refers to a large donation made to an organization, often by a… #
Related terms include capital campaign, planned giving, and philanthropy.
Matching Gift refers to a type of donation where a donor makes a <… #
Related terms include challenge grant, corporate matching, and foundation support.
Membership Program refers to a type of fundraising program that of… #
Related terms include subscription, membership drive, and renewal rate.
Nonprofit Organization refers to a type of organization that is establish… #
Related terms include charity, foundation, and philanthropy.
Online Fundraising refers to the process of using online platforms… #
Related terms include digital fundraising, online giving, and e philanthropy.
Partnership refers to a collaborative relationship between two or more or… #
Related terms include collaboration, cooperation, and alliance.
Philanthropy refers to the practice of giving time , money ,… #
Related terms include charity, nonprofit, and fundraising.
Planned Giving refers to the practice of making a gift to an organ… #
Related terms include legacy giving, bequest, and philanthropy.
Prospect Research refers to the process of identifying and researching… #
Related terms include donor profiling, prospect identification, and fundraising strategy.
Reactivation refers to the process of re #
engaging lapsed donors and encouraging them to continue their support, which is critical to fundraising and resource mobilization efforts. Related terms include donor retention, churn rate, and re solicitation.
Return on Investment (ROI) refers to the ratio of return to inv… #
Related terms include cost benefit analysis, efficacy, and efficiency.
Social Media refers to online platforms and tools used to facil… #
Related terms include digital marketing, online fundraising, and e philanthropy.
Sponsorship refers to a type of partnership where a company … #
Related terms include corporate partnership, event sponsorship, and brand activation.
Stewardship refers to the process of managing and overseeing the <… #
Related terms include accountability, transparency, and governance.
Tribute Gift refers to a type of donation made in honor or memo… #
Related terms include memorial gift, honorary gift, and legacy giving.
Volunteer Management refers to the process of recruiting , train… #
Related terms include volunteer coordination, event management, and community engagement.
Wealth Screening refers to the process of analyzing data and in… #
Related terms include prospect research, donor profiling, and fundraising strategy.
Year #
End Appeal refers to a type of fundraising campaign that takes place at the end of the year, often to support annual fund goals and initiatives. Related terms include annual fund, year end giving, and holiday appeal.