Executive Development Programme in Brand Positioning

Certificate course focusing on strategic brand positioning, equipping executives with skills to enhance brand perception and market positioning strategies.

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Flexible schedule
Learn at your own pace
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2 months to complete
at 2-3 hours a week

Overview

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Learning outcomes

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Course content

1

Brand Identity Development

2

Target Audience Analysis

3

Competitive Positioning Strategies

4

Brand Differentiation Techniques

5

Brand Messaging And Communication

6

Brand Positioning In Digital Marketing

7

Brand Positioning In Traditional Advertising

8

Brand Positioning In Social Media

9

Brand Positioning In Global Markets

Career Path

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Key facts

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Why this course

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People also ask

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

During your course, you will have access to:

  • 24/7 access to course materials and resources
  • Technical support for platform-related issues
  • Email support for course-related questions
  • Clear course structure and learning materials

Please note that this is a self-paced course, and while we provide the learning materials and basic support, there is no regular feedback on assignments or projects.

Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from London School of International Business
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee

We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

Our course is designed as a comprehensive self-study program that offers:

  • Structured learning materials accessible 24/7
  • Comprehensive course content for self-paced study
  • Flexible learning schedule to fit your lifestyle
  • Access to all necessary resources and materials

This self-directed learning approach allows you to progress at your own pace, making it ideal for busy professionals who need flexibility in their learning schedule. While there are no live classes or practical sessions, the course materials are designed to provide a thorough understanding of the subject matter through self-study.

This course provides knowledge and understanding in the subject area, which can be valuable for:

  • Enhancing your understanding of the field
  • Adding to your professional development portfolio
  • Demonstrating your commitment to learning
  • Building foundational knowledge in the subject
  • Supporting your existing career path

Please note that while this course provides valuable knowledge, it does not guarantee specific career outcomes or job placements. The value of the course will depend on how you apply the knowledge gained in your professional context.

This program is designed to provide valuable insight and information that can be directly applied to your job role. However, it is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. Additionally, it should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/body.

What you will gain from this course:

  • Knowledge and understanding of the subject matter
  • A certificate of completion to showcase your commitment to learning
  • Self-paced learning experience
  • Access to comprehensive course materials
  • Understanding of key concepts and principles in the field

While this course provides valuable learning opportunities, it should be viewed as complementary to, rather than a replacement for, formal academic qualifications.

Our course offers a focused learning experience with:

  • Comprehensive course materials covering essential topics
  • Flexible learning schedule to fit your needs
  • Self-paced learning environment
  • Access to course content for the duration of your enrollment
  • Certificate of completion upon finishing the course

Why people choose us for their career

Jameson Bryant
US

I can't recommend Stanmore's Executive Development Programme in Brand Positioning enough. The course content was tailored to help me achieve my learning goals and the practical knowledge I gained was invaluable. I now feel confident in conducting comprehensive market research, analyzing consumer insights, and creating data-driven brand strategies. The course materials were top-notch, and the learning experience exceeded my expectations. Thanks, Stanmore!

Sophia Patel
GB

As a UK-based marketing professional, I found the Executive Development Programme in Brand Positioning at Stanmore School of Business to be an exceptional learning experience. The course content was engaging, relevant, and allowed me to gain practical skills I can apply in my day-to-day work. The quality of the course materials was outstanding, and I've already seen improvements in my ability to develop effective brand positioning strategies. I'm grateful for the opportunity to have taken part in this programme.

Liam Zhang
CN

Stanmore's Executive Development Programme in Brand Positioning offered me a comprehensive understanding of the subject matter. The course content was well-structured and allowed me to grasp key concepts with ease. Among the many skills I acquired, I found the lessons on competitive analysis and differentiation to be particularly useful. The course materials were relevant and helped reinforce my learning. Overall, I'm satisfied with the programme and believe it contributed significantly to my professional growth.

Tanya Rodriguez
MX

The Executive Development Programme in Brand Positioning at Stanmore School of Business has been an eye-opening experience! The course covered a wide range of topics, from understanding consumer behavior to developing powerful brand positioning statements. I've gained hands-on experience in conducting market research, segmenting audiences, and creating compelling brand narratives. The course materials were insightful, and the learning experience was both fun and rewarding. I couldn't be happier with my decision to enroll in this programme!





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Taught in English

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Recently updated!

August 2025