ماجستير في تقييم واستبدال العلاقات العامة باستخدام الكاتب المتقدم

شهادة محترفة في قياس وتقييم العلاقات العامة تقدم المهارات اللازمة لقياس فعالية الحملات الإعلامية والاتصالية.
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2 months to complete
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Overview

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Learning outcomes

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Course content

1

Principles Of Public Relations Measurement And Evaluation

2

Tools And Techniques For Measuring Public Relations Effectiveness

3

Qualitative Research Methods In Public Relations Evaluation

4

Quantitative Research Methods In Public Relations Evaluation

5

Evaluating Social Media Impact On Public Relations

6

Analyzing Media Coverage And Sentiment In Public Relations Evaluation

7

Measuring Stakeholder Engagement In Public Relations Campaigns

8

Measuring The Impact Of Events And Sponsorships In Public Relations

9

Strategic Planning For Public Relations Measurement And Evaluation

10

Ethical Considerations In Public Relations Measurement And Evaluation

Career Path

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Key facts

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Why this course

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People also ask

Everything you need to know before you start

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We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay the course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course
Ready when you are
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Self-paced · Certificate included · 24/7 access · 60-second start.
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Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from London School of Business and Administration
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee
Open enrolment · Start today

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Most learners are inside the course materials within 60 seconds of clicking the button below. Self-paced, instant access, certificate included.

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Why people choose us for their career

Trusted by professionals worldwide

Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 1,690 learner reviews · 3 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
JT
Jameson Thorne
GB · Course completed

This course has been an absolute game-changer for my career in public relations. The content is comprehensive and well-structured, making it easy to follow and apply in real-world scenarios. I particularly appreciated the focus on measurement and evaluation, as it's given me the tools to demonstrate the value of my work to clients and stakeholders. The course materials are top-notch, and the learning experience has been both challenging and rewarding. I can't recommend Stanmore School of Business highly enough!

SP
Sophia Patel
IN · Course completed

As someone looking to specialize in PR measurement and evaluation, this course has been invaluable. The practical knowledge I've gained has already helped me in my job, and I feel more confident in my ability to analyze and report on the effectiveness of PR campaigns. The course materials are current and relevant, and the instructors are knowledgeable and supportive. I'm grateful for the opportunity to learn from such a reputable institution.

LC
Liam Chen
US · Course completed

Stanmore School of Business knocked it out of the park with this course! The content is engaging and informative, and I've gained a wealth of practical skills that I can apply in my PR career. The focus on measurement and evaluation is particularly valuable, as it's given me a more data-driven approach to my work. The course materials are high-quality, and the learning experience has been enjoyable and enriching. I'm so glad I chose Stanmore for my professional development!

AA
Aria Ahmed
GB · Course completed

I've just completed the Professional Certificate in Public Relations Measurement and Evaluation at Stanmore School of Business, and I'm thrilled with what I've learned. The course has helped me to develop a more strategic approach to PR, and I feel more confident in my ability to measure and evaluate the success of my campaigns. The course materials are well-organized and easy to follow, and the instructors are approachable and knowledgeable. I highly recommend this course to anyone looking to enhance their PR skills and knowledge!





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Recently updated!

March 2026