Free preview available
London, United Kingdom · Study online with LSBA

Marketing Performance Metrics

Learn to measure, analyze, and optimize marketing campaigns using key performance indicators, data-driven insights, and actionable reporting techniques for success
Preview Unit 1 first
Free · No signup · No credit card · No payment
2553 already enrolled
Flexible schedule
Learn at your own pace
100% online
Learn from anywhere
Shareable certificate
Add to LinkedIn
2 months to complete
at 2-3 hours a week

Overview

Loading...

Learning outcomes

Loading...

Course content

1

Brand Awareness

2

Customer Acquisition Cost

3

Conversion Rate

4

Return On Marketing Investment

5

Customer Lifetime Value

Career Path

Loading...

Key facts

Loading...

Why this course

Loading...

People also ask

Everything you need to know before you start

Straight answers — no waiting on a reply. Most learners are enrolled within 60 seconds of finding what they need below.

60 sec
From enrol to start
24/7
Course access
Self-paced
Learn on your time
Certificate
Included in fee

We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay the course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course
Ready when you are
Most learners finish reading the FAQs and enrol in the same minute.
Self-paced · Certificate included · 24/7 access · 60-second start.
Enrol now

Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from London School of Business and Administration
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee
Open enrolment · Start today

You've read the page. The next step is the easy part.

Most learners are inside the course materials within 60 seconds of clicking the button below. Self-paced, instant access, certificate included.

Instant access Certificate included Self-paced Secure checkout

Why people choose us for their career

Trusted by professionals worldwide

Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 4 learner reviews · 4 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
Completed from CN
WL
Weimin Li
CN · Course completed

I thoroughly enjoyed the 'Marketing Performance Metrics' course at Stanmore School of Business. The comprehensive curriculum helped me achieve my learning goals by providing a deep understanding of key performance indicators (KPIs) and how to apply them in real-world scenarios. The course materials were of high quality, with relevant case studies and examples that made the concepts easy to grasp. I was particularly impressed by the instructor's ability to explain complex metrics like customer acquisition cost and return on investment. Overall, I'm extremely satisfied with the course and would highly recommend it to anyone looking to enhance their marketing skills.

JS
Julian Sanchez
MX · Course completed

I took the 'Marketing Performance Metrics' course at Stanmore School of Business and found it to be really helpful in my current role as a marketing coordinator. The course content was pretty straightforward and easy to follow, with some nice examples of how to use data to inform marketing decisions. I liked that the course covered both the theoretical and practical aspects of marketing metrics, and the instructor did a good job of providing additional resources for further learning. One thing that I found particularly useful was the section on A/B testing and how to measure the effectiveness of different marketing channels. Overall, I'd say the course was a good use of my time and I'd recommend it to others looking to improve their marketing skills.

AJ
Astrid Jensen
DK · Course completed

Wow, just wow! The 'Marketing Performance Metrics' course at Stanmore School of Business was absolutely fantastic! I was a bit skeptical at first, but the instructor's enthusiasm and expertise were infectious. The course materials were top-notch, with interactive quizzes and discussions that made the learning experience really engaging. I loved how the course covered the latest trends and tools in marketing metrics, and the instructor provided plenty of opportunities for us to practice applying the concepts to real-world scenarios. I was blown away by how much I learned and how confident I feel in my ability to analyze and optimize marketing campaigns. If you're looking for a course that will take your marketing skills to the next level, look no further!

KO
Kofi Owusu
GH · Course completed

The 'Marketing Performance Metrics' course at Stanmore School of Business was a detailed and comprehensive program that provided a thorough understanding of marketing metrics and their application in business. The course was well-structured, with each module building on the previous one to provide a cohesive learning experience. The instructor was knowledgeable and provided excellent support throughout the course. I appreciated the emphasis on practical skills, with assignments and quizzes that helped to reinforce the concepts learned. The course materials were also of high quality, with relevant examples and case studies that illustrated the concepts. Overall, I was satisfied with the course and would recommend it to others who are looking to develop their marketing skills, particularly in the areas of metrics and analysis.





Shareable certificate

Add to your LinkedIn profile

Taught in English

Clear and professional communication

Recently updated!

March 2026