I really enjoyed this advanced consumer behaviour course. It helped me hit my goal of understanding how digital habits shape buying decisions. The practical exercises on creating buyer personas using real‑world data were spot‑on, and I could actually use the templates for a client project back at my agency. The course materials – especially the interactive dashboards – were top‑notch and kept everything relevant to today’s market. All in all, a solid learning experience that gave me useful skills without being overly academic.
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