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Comportement Du Consommateur (Avancé) (Advanced)

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Overview

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Learning outcomes

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Course content

1

Fondements Théoriques Du Comportement Du Consommateur

2

Processus De Décision D'achat Avancé

3

Influence Des Émotions Sur Les Choix De Consommation

4

Rôle Des Valeurs Culturelles Dans Le Comportement D'achat

5

Analyse Des Biais Cognitifs Et Des Heuristiques

6

Consommation Durable Et Comportement Éthique

7

Impact Des Médias Sociaux Sur Les Décisions D'achat

8

Segmentation Psychographique Et Profils De Consommateurs

9

Parcours Client Omnicanal Et Points De Contact

10

Neuromarketing Et Réponses Neurophysiologiques

11

Gestion De La Fidélité Et Programmes De Loyauté

12

Effets De La Personnalisation Et De La Co‑Création

13

Stratégies De Tarification Psychologique

14

Comportement D'achat En Situation De Crise

15

Influence Des Leaders D'opinion Et Des Influenceurs

16

Analyse Des Données Comportementales Et Big Data

17

Expériences Immersives Et Réalité Augmentée

18

Consommation Collaborative Et Économie Du Partage

19

Gestion Des Attentes Et Perception De La Valeur

20

Mesure De La Satisfaction Post‑Achat Et Rétroaction

Career Path

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Key facts

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Why this course

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There are no formal entry requirements for this course. You just need:

  • A good command of English language
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Assessment is done through:

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Why people choose us for their career

Trusted by professionals worldwide

Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 4 learner reviews · 4 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
Completed from United States
MC
Michael Carter
US · Course completed

The Advanced Consumer Behaviour course perfectly aligned with my professional development goals. The modules on psychographic segmentation and the Theory of Planned Behavior gave me a solid framework that I immediately applied to a new product launch at my company. The case studies from the retail sector were especially relevant, and the downloadable Excel templates made data analysis straightforward. Overall, the material was up‑to‑date and the instructor’s feedback was prompt and insightful, leaving me highly satisfied with the learning experience.

RS
Rafael Silva
BR · Course completed

Adorei o curso! Ele me ajudou a entender melhor como os consumidores tomam decisões, principalmente com as aulas sobre heurísticas e vieses cognitivos. Consegui usar as técnicas de mapeamento de jornada do cliente em um projeto de branding que eu estava fazendo para uma startup de moda. Os PDFs e os vídeos eram bem organizados e fáceis de seguir. Saí do curso confiante de que posso aplicar esses conhecimentos no mercado brasileiro.

AM
Antoine Moreau
FR · Course completed

Quelle formation exceptionnelle ! Le contenu avancé sur l’analyse des comportements d’achat en ligne m’a permis de créer une stratégie de personnalisation pour mon e‑commerce. J’ai particulièrement apprécié les ateliers pratiques où nous avons construit des personas à partir de données réelles. Les supports de cours étaient clairs, illustrés de nombreux exemples concrets, et le forum de discussion était très actif. Je recommande vivement ce cours à tous les marketeurs qui veulent rester à la pointe.

ST
Sora Tanaka
JP · Course completed

The course offered a very detailed exploration of consumer decision‑making models, especially the integration of big‑data analytics with traditional qualitative insights. I was able to develop a predictive model using Python that forecasted purchase likelihood for a new tech gadget, which I later presented to senior management. The lecture slides were comprehensive, and the supplemental reading list included recent journal articles that deepened my understanding. The learning experience was thorough and highly relevant to my role in market research.





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May 2026