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उपभोक्ता व्यवहार (उन्नत) (Advanced)

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Overview

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Learning outcomes

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Course content

1

उपभोक्ता मनोविज्ञान की अवधारणा

2

निर्णय‑निर्माण प्रक्रिया

3

प्रेरणा और आवश्यकता सिद्धांत

4

सामाजिक प्रभाव और समूह गतिशीलता

5

सांस्कृतिक और उपभोग मानदंड

6

व्यक्तित्व और जीवनशैली का प्रभाव

7

सूचना खोज और प्रसंस्करण

8

ब्रांड धारणा एवं मूल्यांकन

9

मूल्य निर्धारण एवं खरीद इरादा

10

डिजिटल युग में उपभोक्ता व्यवहार

11

भावनात्मक जुड़ाव और अनुभवात्मक मूल्य

12

स्थिरता और नैतिक उपभोग

13

उपभोक्ता प्रतिपुष्टि और वफादारी

14

उपभोक्ता जोखिम और अनिश्चितता प्रबंधन

15

विज्ञापन प्रभाव और संदेश डिज़ाइन

16

विपणन संचार और बहु‑चैनल रणनीति

17

उपभोक्ता विभाजन एवं लक्ष्यीकरण

18

नवाचार अपनाना और उत्पाद जीवन चक्र

19

उपभोक्ता डेटा विश्लेषण और भविष्यवाणी मॉडल

20

नीति एवं नियामक प्रभाव

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Why people choose us for their career

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Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 4 learner reviews · 4 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
Completed from United Kingdom
ST
Sarah Thompson
GB · Course completed

I took "उपभोक्ता व्यवहार (उन्नत)" because I wanted to get a better grip on how Indian shoppers think, and it totally delivered. The practical bits—like the workshop on creating consumer personas using real‑world survey data—were spot on. I walked away with a solid framework for mapping buying journeys that I’ve already used in a recent campaign for an e‑commerce client. The course material was clear and the videos were engaging, though I wish there were a few more live Q&A sessions. Still, I’m really happy with what I learned and would definitely recommend it.

MC
Michael Carter
US · Course completed

The "उपभोक्ता व्यवहार (उन्नत)" course at Stanmore School of Business perfectly aligned with my goal to deepen my understanding of Indian consumer psychology. The modules on advanced segmentation techniques and the use of the Theory of Planned Behavior gave me concrete tools I could immediately apply at my marketing consultancy. I especially appreciated the case study on FMCG brands in Delhi, which helped me develop a data‑driven recommendation for a client’s product launch. The lecture slides were crisp, the readings were up‑to‑date, and the instructor’s feedback on my project was invaluable. Overall, the learning experience was seamless and exceeded my expectations.

AP
Ananya Patel
IN · Course completed

Wow! "उपभोक्ता व्यवहार (उन्नत)" blew my mind in the best way. The deep dive into behavioral economics, especially the experiments on price anchoring, gave me hands‑on skills I could test right away. I applied the segmentation worksheet to my family business and saw a 12% uplift in sales within a month! The course materials were top‑notch—interactive quizzes, up‑to‑date research papers, and real case examples from Indian markets. The instructor’s enthusiasm made every session exciting, and I left the course feeling fully equipped to tackle any consumer‑insight challenge.

ZD
Zanele Dlamini
ZA · Course completed

The "उपभोक्ता व्यवहार (उन्नत)" program at Stanmore School of Business offered a highly detailed exploration of consumer behavior models, which was exactly what I needed for my PhD research. I was particularly impressed by the rigorous treatment of the Hierarchy of Effects model and the inclusion of recent Indian market data sets for hands‑on analysis. The downloadable Excel templates for cluster analysis saved me countless hours, and the supplemental reading list kept the content relevant and scholarly. While the pacing was intense, the comprehensive feedback on my final project helped me refine my methodology for a forthcoming journal article. Overall, a thorough and rewarding learning experience.





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May 2026