Executive Certificate in Cruise Ship Housekeeping Procedures · Glossary

Unit 8: Special Event and Turnaround Services

Expert-defined terms from the Executive Certificate in Cruise Ship Housekeeping Procedures course at London School of Business and Administration. Free to read, free to share, paired with a globally recognised certification pathway.

2 terms 1 min read Updated 4 May 2026
Unit 8: Special Event and Turnaround Services

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the-line (ATL) - Marketing efforts that are largely non-targeted and reach a broad audience, such as television, print, and radio advertisements. Contrasts with below-the-line (BTL) marketing, which is targeted and more focused on individual consumers.

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